About us

War Cry Apparel is a Disabled Veteran owned/operated apparel company located in Upstate NY.

If you do have ANY questions, feel free to contact us via Facebook or email at admin@warcryapparel.com





Gerald P. Searfoss

CEO, War Cry Apparel LLC.


Gerald P. Searfoss III has spent nearly 15 years serving in the USAF as a part of the Tactical Air Control Party (TACP).

During that time, Gerald has invested many years in training including-but not limited to-Expert Marksman, Close Quarters Combat Training, Air Assault and Arctic Survival. He has deployed multiple times in support OIF (Operation Iraqi Freedom) and OEF (Operation Enduring Freedom), and has also spent almost 4 years at the TACP Schoolhouse as a line instructor.

Gerald has earned several awards and commendations to include the Bronze Star and Army Commendation W/Valor for his actions during OEF in the Korengal Valley in 2006.


Daniel Donche Jr.

President War Cry Apparel LLC.


Dan is a former TACP who believes in perseverance and adversity being the true test of one's character. He believes in hard work and likes standing up for other people, not just physically but philosophically and ethically. He also spent time as a Special Operations Developer where he helped prepare Airmen for the rigors of training.

His personal slogan is "be legendary." He doesn't believe a business needs to screw customers or employees in order to be successful. He likes to keep things simple. His only concern is that you can do your job.

Because he likes quotes, he wants us to end with this one: "You can hate the product, but you will never be able to say they're not good quality."



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